Granola Gourmet Shark Tank Update

Granola Gourmet Shark Tank Pitch

Jeff Cohen (not to be confused with Jeff Cohen, who was on season 1, episode 3 Voyage Air Guitar) says he's had diabetes for 15 years and wanted to make a healthy, good-tasting snack that wouldn't spike his blood sugar. After researching the ingredients and playing around in the kitchen with his son, Jeff developed Granola Gourmet and got the "okay" from his wife.

Granola Gourmet was in some whole foods and selling about $8k in monthly revenue.

Jeff went through personal bankruptcy in the past, eliminating his ability to get a loan from a bank. This was disappointing and a major turn-off to Kevin O’Leary, who feared he would have to be the sole funder of the company forever.

Kevin Harrington mentioned that everybody is doing this same thing as Jeff, and each shark eventually went out.

Granola Gourmet After Shark Tank

In season 2, episode 2, we got an update that Jeff left Shark Tank motivated. With the publicity of Shark Tank, he could get credit where he otherwise couldn't and expanded into stores such as Whole Foods, doubling his sales.

Jeff Cohen spoke on the Outside The Tank

Jeff said his bankruptcy occurred while having 50 employees and a good business that almost overnight, virtually all their customers put their service on hold during the recession. Jeff was very depressed about what occurred, felt very bad, and says he is a different person today.

Upon airing his episode, Jeff began receiving thousands of emails from people who wanted to invest in Granola Gourmet. Jeff grew into hundreds of stores in southern California before the airing of the shark tank, and demand exploded after, and even Jeff himself would be driving product to stores to fill up empty stock. To found other investors for Granola Gourmet.

They appeared on an update on season 2, episode 2 of Shark Tank, where they were in a much bigger production facility.

The industry proved to be tough. For example, Granola Gourmet agreed to discounts at times with Safeway, bringing their profits down to pennies. Furthermore, big companies came in and made similar products and took over.

Jeff returned to work at IBM, and his sister ran the company until ultimately discontinuing it in 2014.

Jeff published a book in 2022 built from lessons he's learned, such as how to hold people accountable and get results from employees. The book is called Count-On-Able, and information can be found at countonable.com