Shark Tank Pitch

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Obvious Wines Shark Tank Update

2m

Food Beverage

Pitch Overview
NameObvious Wines
Main PresentersBrice Baillie
Order Shown in Episode2
Final DealOffer made from sharks

Obvious Wines Shark Tank Pitch

Brice Baillie appeared on Shark Tank Season 10, Episode 12, which aired on January 26, 2019, with curated wines for a easy wine experience.

Obvious Wines is listed in the Food Beverage category. In plain terms, the business is described as curated wines for a easy wine experience.

Obvious Wines asked the Sharks for $150,000 for 5%, implying a valuation of about $3 million.

On the show, Obvious Wines made a listed deal with Lori Greiner for $160,000 for 12.5%.

If treated as straight equity, the listed deal works out to about $1.3 million implied valuation, down from the original $3 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Offers

Made ByLabelSharks Part of DealSummary
SharksDealLori Greiner$160,000 for 12.5%
CompanyOffered$150,000 for 5%

Updates in Shark Tank Episodes

Update SeasonUpdate Episode
No Episode Updates

Obvious Wines After Shark Tank

Obvious Wines accepted Lori Greiner's on-air offer, but that investment did not close after filming. Brice Baillie received a different investment at a better valuation between taping and airing, so Shark Tank became exposure rather than the final funding source. (Obvious Wines Shark Tank update ).
The business expanded materially after the episode. Follow-up reporting says 2020 sales reached $1.3 million, up 34% from 2019, and that a 2021 StartEngine campaign raised $223,512 at an $11 million valuation. (Obvious Wines follow-up reporting ).
By 2022, Obvious Wines was in roughly 500 retail locations across six states, and by July 2024 follow-up reporting put annual revenue above $4 million. The current site is active with a wine cellar, trade channel, family-estate sourcing, and sustainable/vegan labeling as central brand cues. (Obvious Wines Shark Tank update , Obvious Wines official site ).

Sources

Sources used for this page: Shark Tank API pitches , Shark Tank API episodes , sharktankblog.com , obviouswines.com .

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