Obvious Wines Shark Tank Update

Obvious Wines Shark Tank Pitch

Brice Baillie appeared on Shark Tank Season 10, Episode 12, which aired on January 26, 2019, with curated wines for a easy wine experience.

Obvious Wines is listed in the Food Beverage category. In plain terms, the business is described as curated wines for a easy wine experience.

Obvious Wines asked the Sharks for $150,000 for 5%, implying a valuation of about $3 million.

On the show, Obvious Wines made a listed deal with Lori Greiner for $160,000 for 12.5%.

If treated as straight equity, the listed deal works out to about $1.3 million implied valuation, down from the original $3 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Obvious Wines After Shark Tank

Obvious Wines accepted Lori Greiner's on-air offer, but that investment did not close after filming. Brice Baillie received a different investment at a better valuation between taping and airing, so Shark Tank became exposure rather than the final funding source. (Obvious Wines Shark Tank update

The business expanded materially after the episode. Follow-up reporting says 2020 sales reached $1.3 million, up 34% from 2019, and that a 2021 StartEngine campaign raised $223,512 at an $11 million valuation. (Obvious Wines follow-up reporting

By 2022, Obvious Wines was in roughly 500 retail locations across six states, and by July 2024 follow-up reporting put annual revenue above $4 million. The current site is active with a wine cellar, trade channel, family-estate sourcing, and sustainable/vegan labeling as central brand cues. (Obvious Wines Shark Tank update

Sources

Sources used for this page: Shark Tank API pitches