Shower Toga Shark Tank Update

Shower Toga Shark Tank Pitch

Kressa Peterson appeared on Shark Tank Season 10, Episode 14, which aired on March 2, 2019, with privacy product for changing, showering and redressing in public.

Shower Toga is listed in the Clothing Fashion category. In plain terms, the business is described as privacy product for changing, showering and redressing in public.

Shower Toga asked the Sharks for $80,000 for 33%, implying a valuation of about $242,424.242.

On the show, Shower Toga made a listed deal with Mark Cuban for $80,000 for 40%.

If treated as straight equity, the listed deal works out to about $200,000 implied valuation, down from the original $242,424.242 implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Shower Toga After Shark Tank

Shower Toga closed its deal with Mark Cuban, and Shark Tank Blog says the business appeared on Mark's site. The product kept selling through Amazon and the brand site after the episode. (Shower Toga Shark Tank update

The company broadened the use case beyond mud runs and beach cleanup. During the 2020 COVID-19 period, Shower Toga offered half-price products to front-line workers and first responders, and later added Shower To Go, a portable nozzle that attaches to bottles or bladders. (Shower Toga follow-up reporting

By April 2024, follow-up reporting estimated yearly revenue between $250,000 and $500,000. The current official store sells Shower Toga, Shower To-Go, bundles, regular and plus sizes, and multiple colors, so the business has remained a direct-response outdoor cleanup product rather than becoming a broad apparel brand. (Shower Toga Shark Tank update

Sources

Sources used for this page: Shark Tank API pitches