Pooch Selfie Shark Tank Update

Pooch Selfie Shark Tank Pitch

Jason Hernandez appeared on Shark Tank Season 10, Episode 16, which aired on March 17, 2019, with a phone attachment for taking better dog selfies.

Pooch Selfie is listed in the PetProducts category. In plain terms, the business is described as a phone attachment for taking better dog selfies.

Pooch Selfie asked the Sharks for $100,000 for 20%, implying a valuation of about $500,000.

On the show, Pooch Selfie made a listed deal with Daymond John for $100,000 for 33.3%.

If treated as straight equity, the listed deal works out to about $300,300.3 implied valuation, down from the original $500,000 implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Pooch Selfie After Shark Tank

Pooch Selfie accepted an on-air offer, but follow-up notes have not been fully consistent about whether the final due-diligence version closed. The clearer business story is that the product continued after the episode and gained much wider retail visibility. (Pooch Selfie Shark Tank update

Follow-up reporting says Pooch Selfie appeared across Chewy, Amazon, Bed Bath and Beyond, The Grommet, and other channels, while founder Jason Hernandez also had to fight knockoff products on Amazon and elsewhere. (Pooch Selfie follow-up reporting

Hernandez later listed that he was no longer with the business in early 2022, but the product line remained online. The current Pooch Selfie site, under Clever Dog Products, sells the phone attachment, twin pack, pink version, and combo pack, all built around the original squeaky-ball phone clip. (Pooch Selfie official site

Sources

Sources used for this page: Shark Tank API pitches