CertifiKID Shark Tank Update

CertifiKID Shark Tank Pitch

Jamie Ratner and Brian Ratner appeared on Shark Tank Season 10, Episode 18, which aired on April 7, 2019, with Family activities oriented deal site.

CertifiKID is listed in the Software Tech category. In plain terms, the business is described as Family activities oriented deal site.

CertifiKID asked the Sharks for $600,000 for 8%, implying a valuation of about $7.5 million.

On the show, CertifiKID made a listed deal with Kevin O'Leary for $600,000 for 19%.

If treated as straight equity, the listed deal works out to about $3.2 million implied valuation, down from the original $7.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

CertifiKID After Shark Tank

CertifiKID closed its Shark Tank deal with Kevin O'Leary, and Shark Tank Blog says the company appeared on Kevin's investment site. Kevin's $600,000 for 19% became one of the more substantial Season 10 consumer-platform deals. (CertifiKID Shark Tank update

The company expanded by acquisition after the episode. CertifiKID acquired Macaroni KID in 2020, then announced the acquisition of Hulafrog on January 10, 2023, positioning the combined business as a large parent-focused deals, content, and advertising platform. (CertifiKID Hulafrog acquisition press release

By April 2024, follow-up reporting put annual revenue around $5 million. The current CertifiKID site is active with family-friendly deals, camps, activities, events, and the Macaroni KID/Hulafrog ecosystem linked from the footer. (CertifiKID Shark Tank update

Sources

Sources used for this page: Shark Tank API pitches