Luma Soda Shark Tank Update

Luma Soda Shark Tank Pitch

Jim Otteson appeared on Shark Tank Season 10, Episode 19, which aired on April 14, 2019, with healthy sodas made from natural sugars.

Luma Soda is listed in the Food Beverage category. In plain terms, the business is described as healthy sodas made from natural sugars.

Luma Soda asked the Sharks for $500,000 for 20%, implying a valuation of about $2.5 million.

The source data lists no completed on-air deal for Luma Soda.

This pitch is included as context for the more important question: what happened after Shark Tank.

Luma Soda After Shark Tank

Luma Soda left without a deal after the Sharks focused on the gap between Jim Otteson's $1.75 million personal investment, about $180,000 in sales, weak reorder numbers, and the difficulty of getting a new soda into mainstream retail. (Luma Soda Shark Tank update

The company tried to keep selling after the episode, including an Amazon-store refresh and promotions, but follow-up reporting found no major product expansion, no new investor, no meaningful grocery-store breakthrough, and shrinking availability online. (What happened to Luma Soda

Luma Soda later shut down. Shark Tank Blog places the closure in August 2020 and says Otteson returned to law, while Mashed notes that the brand site became defunct and social accounts went quiet, leaving Luma as a closed Season 10 beverage venture rather than a delayed retail success. (Luma Soda Shark Tank update

Sources

Sources used for this page: Shark Tank API pitches