Ta-Ta Towel Shark Tank Update

Ta-Ta Towel Shark Tank Pitch

Erin Robertson appeared on Shark Tank Season 10, Episode 2, which aired on October 14, 2018, with moisture and sweat absorbing towel for ta ta’s.

Ta-Ta Towel is listed in the Health SelfCare category. In plain terms, the business is described as moisture and sweat absorbing towel for ta ta’s.

Ta-Ta Towel asked the Sharks for $200,000 for 10%, implying a valuation of about $2 million.

On the show, Ta-Ta Towel made a listed deal with Lori Greiner for $200,000 for 40%.

If treated as straight equity, the listed deal works out to about $500,000 implied valuation, down from the original $2 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Ta-Ta Towel After Shark Tank

Ta-Ta Towel accepted an on-air Shark Tank deal for $200,000 for 40%, but later updates say the deal did not close. (Tata Towel Shark Tank Update

By January, 2023, update sources put Ta-Ta Towel's sales around $1 million. (Tata Towel Shark Tank Update

She's now on Amazon as well as selling from her own site. (Tata Towel Shark Tank Update

The company also added tube tops, shorts and head towels to their line. (Tata Towel Shark Tank Update

The current brand site points customers to tatatowels.com. (Ta-Ta Towel website

Sources

Sources used for this page: Shark Tank API pitches