Doughp Shark Tank Update

Doughp Shark Tank Pitch

Kelsey Witherow appeared on Shark Tank Season 10, Episode 22, which aired on May 5, 2019, with Cookie dough dessert shop.

Doughp is listed in the Food Beverage category. In plain terms, the business is described as Cookie dough dessert shop.

Doughp asked the Sharks for $450,000 for 10%, implying a valuation of about $4.5 million.

The source data lists no completed on-air deal for Doughp.

This pitch is included as context for the more important question: what happened after Shark Tank.

Doughp After Shark Tank

Doughp left Shark Tank without a deal, but Kelsey Moreira kept building the edible cookie dough company and later returned for a Shark Tank update segment. (Doughp Shark Tank Update

The company survived pandemic storefront closures by pivoting hard into e-commerce, later reaching Kroger, Meijer and thousands of retail doors while keeping its mental-health and addiction-recovery mission visible. (Doughp Shark Tank Update

In April 2026, Moreira published a letter saying Doughp was looking for its next chapter and selling a Last Batch while seeking the right partner to carry the brand forward. I left it active, but the current update is clearly an at-risk transition. (Doughp founder letter

Sources

Sources used for this page: Shark Tank API pitches