Nui Shark Tank Update

Nui Shark Tank Pitch

Victor Macias and Kristoffer Quiaoit appeared on Shark Tank Season 10, Episode 6, which aired on November 24, 2018, with low-sugar, high-fat keto cookies.

Nui is listed in the Food Beverage category. In plain terms, the business is described as low-sugar, high-fat keto cookies.

Nui asked the Sharks for $300,000 for 10%, implying a valuation of about $3 million.

On the show, Nui made a listed deal for $300,000 for 25%.

If treated as straight equity, the listed deal works out to about $1.2 million implied valuation, down from the original $3 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Nui After Shark Tank

Nui accepted Alex Rodriguez's on-air deal for its keto cookies, but the company ultimately did not survive. (Nui Shark Tank Update

The brand had a strong post-show demand spike and reported about $1.7 million in sales, but later ran into serious operational and funding trouble. (Nui Shark Tank Update

By later updates, Nui's website and social channels were inactive, and the founders had moved on to other ventures. I kept the status as out of business. (KetoVale Nui update

Sources

Sources used for this page: Shark Tank API pitches