Pop It Pal Shark Tank Update

Pop It Pal Shark Tank Pitch

Bill Pierce, Summer Pierce, and Kayla Roof appeared on Shark Tank Season 10, Episode 8, which aired on December 8, 2018, with Pimple popping toy.

Pop It Pal is listed in the Health SelfCare category. In plain terms, the business is described as Pimple popping toy.

Pop It Pal asked the Sharks for $250,000 for 10%, implying a valuation of about $2.5 million.

On the show, Pop It Pal made a listed deal with Kevin O'Leary for $250,000 for 5% + $1.50 per unit until $750,000 is repaid.

If treated as straight equity, the listed deal works out to about $5 million implied valuation, up from the original $2.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Pop It Pal After Shark Tank

Pop It Pal closed its Shark Tank deal with Kevin O'Leary, using the structure of $250,000 for 5% plus a $1.50 per-unit royalty until Kevin recouped $750,000. The product had already sold $315,000 in four months before the pitch, which explains why Kevin was interested despite the novelty-toy weirdness. (Pop It Pal Shark Tank update

The brand followed Kevin's on-air suggestion by adding different filler colors and variants, including glitter filler. Follow-up reporting also notes a small therapeutic angle for some people with dermatillomania, because the toy gives the picking impulse a safer outlet. (Pop It Pal follow-up reporting

Popitpal.com now redirects shoppers to a Vat19 listing, where the toy and refills are marked in stock. The listing shows the original toy, refill tubes, and a purchase count above 4,000 on Vat19, so the current retail path looks more like a novelty-product distribution channel than a standalone brand storefront. (Pop It Pal current listing

By July 2024, follow-up reporting put annual revenue around $500,000. That is not a giant exit story, but it is a much sturdier outcome than the pitch's gross-out premise might have suggested. (Pop It Pal Shark Tank update

Sources

Sources used for this page: Shark Tank API pitches