TushBaby Shark Tank Update

TushBaby Shark Tank Pitch

Tammy Rant appeared on Shark Tank Season 10, Episode 9, which aired on January 5, 2019, with Ergonomic hip seat baby carrier.

TushBaby is listed in the Children category. In plain terms, the business is described as Ergonomic hip seat baby carrier.

TushBaby asked the Sharks for $200,000 for 10%, implying a valuation of about $2 million.

On the show, TushBaby made a listed deal with Lori Greiner for $200,000 for 20%.

If treated as straight equity, the listed deal works out to about $1 million implied valuation, down from the original $2 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

TushBaby After Shark Tank

TushBaby accepted an on-air deal, but the real story is what happened afterward: the hip-seat carrier became a major baby-products brand. (TushBaby Shark Tank Update

Forbes reported in December 2024 that TushBaby had topped $50 million in sales, a huge jump from the young company that walked into the Tank. (Forbes TushBaby sales profile

The brand also expanded beyond the original carrier with accessories and adjacent parent-focused products, while the official store remains the core direct sales channel. (Forbes TushBaby sales profile

Sources

Sources used for this page: Shark Tank API pitches