Baby Toon Shark Tank Update

Baby Toon Shark Tank Pitch

Cassidy Crowley appeared on Shark Tank Season 11, Episode 1, which aired on September 29, 2019, with two-in-one baby spoon and teether.

Baby Toon is listed in the Children category. In plain terms, the business is described as two-in-one baby spoon and teether.

Baby Toon asked the Sharks for $50,000 for 50%, implying a valuation of about $100,000.

On the show, Baby Toon made a listed deal with Lori Greiner for $50,000 for 50%.

If treated as straight equity, the listed deal works out to about $100,000 implied valuation, roughly the same implied valuation as the ask.

This pitch is included as context for the more important question: what happened after Shark Tank.

Baby Toon After Shark Tank

Baby Toon closed its deal with Lori Greiner for $50,000 for 50%. The real win was not building a standalone baby-spoon company from scratch; it was turning Cassidy Crowley's invention into a licensable product. (Baby Toon Shark Tank update

The company later appeared in a Season 12 update segment announcing a licensing deal with Munchkin. That moved Baby Toon into a much larger baby-products distribution system than the founder could reasonably have built alone as a student inventor. (Baby Toon licensing update

By July 2024, follow-up reporting listed Baby Toon products at Target, Walmart, and Amazon. Munchkin remains the best current customer path, so this is best tracked as an active licensed product rather than an independent startup. (Baby Toon retail follow-up

Sources

Sources used for this page: Shark Tank API pitches