Blueland Shark Tank Update

Blueland Shark Tank Pitch

Sarah Paiji Yoo and Syed Naqvi appeared on Shark Tank Season 11, Episode 1, which aired on September 29, 2019, with eco-friendly subscription service for cleaning tablets and supplies.

Blueland is listed in the Services category. In plain terms, the business is described as eco-friendly subscription service for cleaning tablets and supplies.

Blueland asked the Sharks for $270,000 for 2%, implying a valuation of about $13.5 million.

On the show, Blueland made a listed deal with Kevin O'Leary for $270,000 for 3% + $0.5 per kit royalty until he recoups his money.

If treated as straight equity, the listed deal works out to about $9 million implied valuation, down from the original $13.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Blueland After Shark Tank

Blueland closed its Shark Tank deal with Kevin O'Leary: $270,000 for 3% plus a 50-cent royalty per kit until Kevin recouped his investment. The structure mattered because Blueland was already more of a mission-driven consumer brand than a one-product experiment. (Blueland Shark Tank update

The company kept scaling after the show. By November 2021, follow-up reporting put annual revenue around $6 million, and in February 2022 Blueland raised $20 million, bringing total venture backing to about $35 million. (Blueland growth follow-up

Blueland also moved beyond online refills into mainstream retail, including Target, Costco, The Container Store, and smaller retailers nationwide. The current store sells cleaning tablets, laundry, dish, hand soap, toilet, and personal-care products around the same plastic-waste reduction thesis from the pitch. (Blueland official site

Sources

Sources used for this page: Shark Tank API pitches