TaDah! Shark Tank Update

TaDah! Shark Tank Pitch

John Sorial appeared on Shark Tank Season 11, Episode 1, which aired on September 29, 2019, with East Mediterranean frozen foods.

TaDah! is listed in the Food Beverage category. In plain terms, the business is described as East Mediterranean frozen foods.

TaDah! asked the Sharks for $300,000 for 10%, implying a valuation of about $3 million.

On the show, TaDah! made a listed deal for $500,000 for 25%.

If treated as straight equity, the listed deal works out to about $2 million implied valuation, down from the original $3 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

TaDah! After Shark Tank

TaDah! accepted an on-air deal for $500,000 for 25%, and the company looked promising after the episode: it had national natural-grocery distribution and later follow-up reporting put annual revenue around $2.5 million in 2021. (TaDah Shark Tank update

The company also raised $771,391 on Wefunder in July 2021, aiming to use publicity and new capital to increase production and expand its market reach. (TaDah Wefunder campaign

That growth did not turn into a durable business. Shark Tank Blog now lists TaDah! as out of business, making it one of the Season 11 brands where post-show distribution and crowdfunding still were not enough to keep the company alive. (TaDah closure update

Sources

Sources used for this page: Shark Tank API pitches