Genius Juice Shark Tank Update

Genius Juice Shark Tank Pitch

Alex Bayer appeared on Shark Tank Season 11, Episode 12, which aired on January 18, 2020, with blended whole coconut smoothie.

Genius Juice is listed in the Food Beverage category. In plain terms, the business is described as blended whole coconut smoothie.

Genius Juice asked the Sharks for $250,000 for 7%, implying a valuation of about $3.6 million.

On the show, Genius Juice made a listed deal with Mark Cuban and Barbara Corcoran for $500,000 for 25%.

If treated as straight equity, the listed deal works out to about $2 million implied valuation, down from the original $3.6 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Genius Juice After Shark Tank

Genius Juice accepted an on-air Shark Tank deal for $500,000 for 25%. The on-air deal did not close. The business later shut down. (Genius Juice Shark Tank Update

By 2020, update sources put Genius Juice sales around $700,000. (Genius Juice Shark Tank Update

The WeFunder Alex set up to open on the original air date raised a whopping $2,255,106! (Genius Juice Shark Tank Update

2020 also saw the company enter 2,500 retail stores, including Whole Foods, Publix, Albertson’s, Walmart, Target, Smart & Final, and many mom-and-pop and small regional chains. (Genius Juice Shark Tank Update

By August 2023, the company introduced the Genius Boost Wellness Shot. (Genius Juice Shark Tank Update

The current brand site points customers to geniusjuice.com. (Genius Juice website

Sources

Sources used for this page: Shark Tank API pitches