Ready, Set, Food! Shark Tank Update

Ready, Set, Food! Shark Tank Pitch

Katie Marks-Cogan, Andrew Leitner, and Daniel Zakowski appeared on Shark Tank Season 11, Episode 12, which aired on January 18, 2020, with early allergen introduction for babies.

Ready, Set, Food! is listed in the Children category. In plain terms, the business is described as early allergen introduction for babies.

Ready, Set, Food! asked the Sharks for $350,000 for 7%, implying a valuation of about $5.0 million.

On the show, Ready, Set, Food! made a listed deal with Mark Cuban for $350,000 for 10%.

If treated as straight equity, the listed deal works out to about $3.5 million implied valuation, down from the original $5.0 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Ready, Set, Food! After Shark Tank

Ready, Set, Food! closed its deal with Mark Cuban, and Mark later led another investor round that raised $3 million in June 2021. The company used Shark Tank as validation for early-allergen introduction rather than a one-time sales spike. (Ready Set Food Shark Tank update

The company expanded through physicians, Amazon, and a broader product line, adding organic oatmeal and later-stage products around the same allergy-prevention thesis. (Ready Set Food follow-up reporting

ReadySetFood.com remains active, with baby and toddler allergen-introduction products and education around peanut, egg, milk, tree nut, and other common allergens. (Ready Set Food official site

Sources

Sources used for this page: Shark Tank API pitches