Shake It Pup! Shark Tank Update

Shake It Pup! Shark Tank Pitch

AJ Crook and Brett Maiolfi appeared on Shark Tank Season 11, Episode 13, which aired on February 27, 2020, with dog food seasoning.

Shake It Pup! is listed in the PetProducts category. In plain terms, the business is described as dog food seasoning.

Shake It Pup! asked the Sharks for $100,000 for 20%, implying a valuation of about $500,000.

On the show, Shake It Pup! made a listed deal with Mark Cuban for $100,000 for 25%.

If treated as straight equity, the listed deal works out to about $400,000 implied valuation, down from the original $500,000 implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Shake It Pup! After Shark Tank

Shake It Pup! accepted an on-air deal, but follow-up reporting says the deal did not close. The dog-food seasoning concept did not produce a durable public brand after the show. (Shake It Pup Shark Tank update

The company later stopped selling on Amazon and is now listed as out of business. That is the important update, because the on-air yes did not translate into a lasting operating company. (Shake It Pup closure update

Founder Brett Maiolfi later rebranded around Snap Wag, a related pet-business path he had owned since 2016, but Shake It Pup itself should be treated as closed. (Shake It Pup follow-up reporting

Sources

Sources used for this page: Shark Tank API pitches