The Frozen Farmers Shark Tank Update

The Frozen Farmers Shark Tank Pitch

Katey Jo Evans appeared on Shark Tank Season 11, Episode 17, which aired on March 27, 2020, with premium, dairy, gluten-free icecream and sorbet made from fresh, cosmetically imperfect fruit.

The Frozen Farmers is listed in the Food Beverage category. In plain terms, the business is described as premium, dairy, gluten-free icecream and sorbet made from fresh, cosmetically imperfect fruit.

The Frozen Farmers asked the Sharks for $125,000 for 20%, implying a valuation of about $625,000.

On the show, The Frozen Farmers made a listed deal with Lori Greiner for $125,000 for 30%.

If treated as straight equity, the listed deal works out to about $416,666.667 implied valuation, down from the original $625,000 implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

The Frozen Farmers After Shark Tank

The Frozen Farmer closed its Shark Tank deal with Lori Greiner, then used the episode to support grocery expansion for its ice cream, sorbet, and Frobert products. (Frozen Farmer Shark Tank update

Follow-up reporting put annual revenue around $900,000 by May 2021, noted a Giant Food Stores relationship before the episode aired, and later tracked a Kroger launch in March 2023. (Frozen Farmer follow-up reporting

The current Frozen Farmer site remains active with store-locator, catering, and wholesale language, so this is a real grocery-channel continuation rather than a Shark Tank-only novelty. (The Frozen Farmer official site

Sources

Sources used for this page: Shark Tank API pitches