Shark Tank Pitch

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Circadian Optics Shark Tank Update

2m

Lifestyle Home

Pitch Overview
NameCircadian Optics
Main PresentersAmber Leong
Order Shown in Episode1
Final DealDeal was made on the show with sharks Lori Greiner, Mark Cuban for $750,000 for 20% + extra $50,000 for parents.

Circadian Optics Shark Tank Pitch

Amber Leong appeared on Shark Tank Season 11, Episode 2, which aired on October 6, 2019, with stylish light therapy lamps.

Circadian Optics is listed in the Lifestyle Home category. In plain terms, the business is described as stylish light therapy lamps.

Circadian Optics asked the Sharks for $750,000 for 10%, implying a valuation of about $7.5 million.

On the show, Circadian Optics made a listed deal with Lori Greiner and Mark Cuban for $750,000 for 20% + extra $50,000 for parents.

If treated as straight equity, the listed deal works out to about $4 million implied valuation, down from the original $7.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$750,000 for 10%
SharksDealLori Greiner, Mark Cuban$750,000 for 20% + extra $50,000 for parents

Updates in Shark Tank Episodes

Update SeasonUpdate Episode
No Episode Updates

Circadian Optics After Shark Tank

Circadian Optics accepted a Shark Tank deal, but follow-up reporting says the on-air deal did not close. The company still used the exposure to keep building its light-therapy lamp business. (Circadian Optics Shark Tank update ).
By April 2022, update sources put annual revenue around $4 million. The brand expanded its lamp designs and leaned heavily into Amazon as a sales channel. (Circadian Optics follow-up reporting ).
Later recap coverage says Circadian Optics was acquired by Thrasio and continued selling as part of that larger consumer-products portfolio. The current brand site and Amazon-oriented storefront still position the lamps around energy, mood, focus, and sleep-cycle support. (Circadian Optics acquisition update , Circadian Optics official site ).

Sources

Sources used for this page: Shark Tank API pitches , Shark Tank API episodes , sharktankblog.com , circadianoptics.com , sharktanktales.com .

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