Circadian Optics Shark Tank Update

Circadian Optics Shark Tank Pitch

Amber Leong appeared on Shark Tank Season 11, Episode 2, which aired on October 6, 2019, with stylish light therapy lamps.

Circadian Optics is listed in the Lifestyle Home category. In plain terms, the business is described as stylish light therapy lamps.

Circadian Optics asked the Sharks for $750,000 for 10%, implying a valuation of about $7.5 million.

On the show, Circadian Optics made a listed deal with Lori Greiner and Mark Cuban for $750,000 for 20% + extra $50,000 for parents.

If treated as straight equity, the listed deal works out to about $4 million implied valuation, down from the original $7.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Circadian Optics After Shark Tank

Circadian Optics accepted a Shark Tank deal, but follow-up reporting says the on-air deal did not close. The company still used the exposure to keep building its light-therapy lamp business. (Circadian Optics Shark Tank update

By April 2022, update sources put annual revenue around $4 million. The brand expanded its lamp designs and leaned heavily into Amazon as a sales channel. (Circadian Optics follow-up reporting

Later recap coverage says Circadian Optics was acquired by Thrasio and continued selling as part of that larger consumer-products portfolio. The current brand site and Amazon-oriented storefront still position the lamps around energy, mood, focus, and sleep-cycle support. (Circadian Optics acquisition update

Sources

Sources used for this page: Shark Tank API pitches