Eterneva Shark Tank Update

Eterneva Shark Tank Pitch

Adelle Archer and Garret Ozar appeared on Shark Tank Season 11, Episode 3, which aired on October 13, 2019, with turn your pets or loved ones ashes into diamonds.

Eterneva is listed in the Services category. In plain terms, the business is described as turn your pets or loved ones ashes into diamonds.

Eterneva asked the Sharks for $600,000 for 5%, implying a valuation of about $12 million.

On the show, Eterneva made a listed deal with Mark Cuban for $600,000 for 9%.

If treated as straight equity, the listed deal works out to about $6.7 million implied valuation, down from the original $12 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Eterneva After Shark Tank

Eterneva accepted an on-air Shark Tank deal for $600,000 for 9%, and follow-up reporting says the deal closed after filming. (Eterneva Shark Tank Update

In July, 2021, the company raised $10 million in venture capital. (Eterneva Shark Tank Update

In the show’s aftermath, Mark Cuban publicly defended the business after a prominent gemologist called the company a scam. (Eterneva Shark Tank Update

This prompted them to do a publicly available study at TDI-Brooks’ analytical and chemistry lab, indicating there was enough cremation carbon to make synthetic diamonds. (Eterneva Shark Tank Update

The estimated net worth of Eterneva is around $9.8 million as of 2025. (Eterneva Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches