Supply Shark Tank Update

Supply Shark Tank Pitch

Patrick Coddou and Jennifer Coddou appeared on Shark Tank Season 11, Episode 6, which aired on November 3, 2019, with luxury, stainless steel, single-blade razor.

Supply is listed in the Health SelfCare category. In plain terms, the business is described as luxury, stainless steel, single-blade razor.

Supply asked the Sharks for $300,000 for 10%, implying a valuation of about $3 million.

On the show, Supply made a listed deal with Robert Herjavec for $300,000 for 15%.

If treated as straight equity, the listed deal works out to about $2 million implied valuation, down from the original $3 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Supply After Shark Tank

Supply accepted a Shark Tank deal for $300,000 for 15%, but follow-up reporting says the deal did not close. The brand still got the exposure it needed: in the two days after airing, it sold more razors than in any previous month. (Supply Shark Tank update

The business accelerated quickly after the episode. Supply had a $1 million month in January 2020, and by July 2021 follow-up reporting put sales around $12 million. (Supply sales follow-up

In September 2022, Foundry Brands acquired Supply for an undisclosed amount. The current official store continues selling single-edge razors, blades, shave cream, and skincare products under the Supply brand. (Supply acquisition update

Sources

Sources used for this page: Shark Tank API pitches