Mrs. Goldfarb's Unreal Deli Shark Tank Update

Mrs. Goldfarb's Unreal Deli Shark Tank Pitch

Jenny Goldfarb appeared on Shark Tank Season 11, Episode 8, which aired on November 16, 2019, with vegan, plant-based corned beef and deli meats.

Mrs. Goldfarb's Unreal Deli is listed in the Food Beverage category. In plain terms, the business is described as vegan, plant-based corned beef and deli meats.

Mrs. Goldfarb's Unreal Deli asked the Sharks for $100,000 for 10%, implying a valuation of about $1 million.

On the show, Mrs. Goldfarb's Unreal Deli made a listed deal with Mark Cuban for $250,000 for 20%.

If treated as straight equity, the listed deal works out to about $1.3 million implied valuation, up from the original $1 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Mrs. Goldfarb's Unreal Deli After Shark Tank

Mrs. Goldfarb's Unreal Deli accepted an on-air Shark Tank deal for $250,000 for 20%, then kept operating after the episode. (Mrs. Goldfarb's Unreal Deli Shark Tank Update

Mark believes it will be a $50 million company in a few years. (Mrs. Goldfarb's Unreal Deli Shark Tank Update

The company raised $$40,800.96 on StartEngine. (Mrs. Goldfarb's Unreal Deli Shark Tank Update

The deal with Mark did close and Jenny is expanding retail distribution to Medocino Farms markets, Whole Foods, Cali Fresh Mexican Grill restaurants and dozens of mom and pop markets and delis. (Mrs. Goldfarb's Unreal Deli Shark Tank Update

In June, 2022, Jenny told the Vegconomist "its food service brokers are reporting that, for the first time, large restaurants are asking for plant-based meat alternatives as a means of coping with inflated meat prices." Also in June, Mark plowed another $500,000 into the company at a $50 million valuation. (Mrs. Goldfarb's Unreal Deli Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches