Little ELF Shark Tank Update

Little ELF Shark Tank Pitch

Bryan Perla appeared on Shark Tank Season 11, Episode 9, which aired on November 30, 2019, with easy gift wrap and paper cutter.

Little ELF is listed in the Accessories Gadgets category. In plain terms, the business is described as easy gift wrap and paper cutter.

Little ELF asked the Sharks for $150,000 for 15%, implying a valuation of about $1 million.

On the show, Little ELF made a listed deal with Lori Greiner for $150,000 for 20%.

If treated as straight equity, the listed deal works out to about $750,000 implied valuation, down from the original $1 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Little ELF After Shark Tank

Little ELF accepted an on-air Shark Tank deal for $150,000 for 20%, but follow-up reporting says the deal did not close after filming. (Little Elf Shark Tank Update

By June, 2022, update sources put Little ELF annual revenue around $900,000-$1 million. (Little Elf Shark Tank Update

Lori likely backed out due to the large number of similar products on the market. (Little Elf Shark Tank Update

As of June, 2022, the company is still chugging along with revenue of $900,000-$1 million annually. (Little Elf Shark Tank Update

The current brand site points customers to www.littleelfproducts.com. (Little ELF website

Sources

Sources used for this page: Shark Tank API pitches