Luna Magic Shark Tank Update

Luna Magic Shark Tank Pitch

Shaira Frias and Mabel Frias appeared on Shark Tank Season 12, Episode 10, which aired on January 14, 2021, with high quality, affordable cosmetic.

Luna Magic is listed in the Cosmetics Beauty category. In plain terms, the business is described as high quality, affordable cosmetic.

Luna Magic asked the Sharks for $200,000 for 10%, implying a valuation of about $2 million.

On the show, Luna Magic made a listed deal with Barbara Corcoran for $250,000 as a credit line for 30% equity.

If treated as straight equity, the listed deal works out to about $833,333.333 implied valuation, down from the original $2 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Luna Magic After Shark Tank

Luna Magic accepted an on-air credit-line deal with Barbara Corcoran, then used the Shark Tank attention to keep building around its identity as an Afro-Latina beauty brand. (Luna Magic Shark Tank Update

The current store sells eye, lip, face, lash, brush, and bundle products, with Shark Tank and In Partnership With Sephora categories still visible as part of the brand story. (Luna Magic website

Luna Magic also maintains a store locator and an active product catalog, so the post-show path looks like continuing beauty retail execution rather than a short-lived TV burst. (Luna Magic website

Sources

Sources used for this page: Shark Tank API pitches