Aura Bora Shark Tank Update

Aura Bora Shark Tank Pitch

Maddie Voge and Paul Voge appeared on Shark Tank Season 12, Episode 11, which aired on January 21, 2021, with line of herbal sparkling waters made from herbs, fruits, and flowers.

Aura Bora is listed in the Food Beverage category. In plain terms, the business is described as line of herbal sparkling waters made from herbs, fruits, and flowers.

Aura Bora asked the Sharks for $150,000 for 5%, implying a valuation of about $3 million.

On the show, Aura Bora made a listed deal with Robert Herjavec for $200,000 for 15%.

If treated as straight equity, the listed deal works out to about $1.3 million implied valuation, down from the original $3 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Aura Bora After Shark Tank

Aura Bora accepted an on-air Shark Tank deal for $200,000 for 15%, then kept operating after the episode. (Aura Bora Shark Tank Update

In June 2021, Aura Bora raised another $2 million from SKU, venture capital fund, Balanced Breakfast, Leon Chen of Tiff’s Treats, actor Scott Eastwood and musician Marley D. (Aura Bora Shark Tank Update

In 2021, Aura Bora was expanding into over 1500 7-Eleven, Sprouts Farmers Market, Whole Foods and Fresh Thyme stores. (Aura Bora Shark Tank Update

Aura Bora now uses aurabora.com as its customer-facing site. (Aura Bora website

Sources

Sources used for this page: Shark Tank API pitches