Sienna Sauce Shark Tank Update

Sienna Sauce Shark Tank Pitch

Monique Crayton and Tyla-Simone Crayton appeared on Shark Tank Season 12, Episode 14, which aired on February 18, 2021, with line of bold, flavourful sauces.

Sienna Sauce is listed in the Food Beverage category. In plain terms, the business is described as line of bold, flavourful sauces.

Sienna Sauce asked the Sharks for $100,000 for 10%, implying a valuation of about $1 million.

On the show, Sienna Sauce made a listed deal for $100,000 for 20%.

If treated as straight equity, the listed deal works out to about $500,000 implied valuation, down from the original $1 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Sienna Sauce After Shark Tank

Sienna Sauce accepted Kendra Scott's on-air offer for $100,000 for 20%, but later reporting did not find evidence that the deal closed. (Sienna Sauce Shark Tank Update

After the show, Sienna Sauce raised $84,320 on Republic and continued selling through Amazon, Wegmans locations in New Jersey and New York, and independent grocers in Texas, New York, and Ohio. (Sienna Sauce Shark Tank Update

Founder Tyla-Simone Crayton kept using the Shark Tank appearance in media and social promotion, and the brand continues to maintain its own customer-facing site. (Sienna Sauce Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches