Souper Cubes Shark Tank Update

Souper Cubes Shark Tank Pitch

Jake Sendowski and Michelle Sendowski appeared on Shark Tank Season 12, Episode 14, which aired on February 18, 2021, with silicone trays for freezing food in perfect portions.

Souper Cubes is listed in the Lifestyle Home category. In plain terms, the business is described as silicone trays for freezing food in perfect portions.

Souper Cubes asked the Sharks for $400,000 for 5%, implying a valuation of about $8 million.

On the show, Souper Cubes made a listed deal with Lori Greiner for $400,000 for 5%.

If treated as straight equity, the listed deal works out to about $8 million implied valuation, roughly the same implied valuation as the ask.

This pitch is included as context for the more important question: what happened after Shark Tank.

Souper Cubes After Shark Tank

Souper Cubes closed its on-air Shark Tank deal, and it became one of the cleaner Season 12 product wins: a simple freezer-storage idea that made immediate sense to home cooks. (Souper Cubes Shark Tank Update

Follow-up coverage tied the company to roughly $1 million in sales, a Season 13 update segment, and later Costco activity in February 2024. (Souper Cubes Shark Tank Update

The current catalog has expanded beyond the original freezer trays into baking dishes, cookie trays, no-slip utensils, labels, and bundles, which gives the brand a real kitchen-storage product family. (Souper Cubes website

Sources

Sources used for this page: Shark Tank API pitches