Better Bedder Shark Tank Update

Better Bedder Shark Tank Pitch

Judy Cannella Schott and Nita Friloux Gassen appeared on Shark Tank Season 12, Episode 15, which aired on February 25, 2021, with giant headband for your mattress that keeps bed sheets in place.

Better Bedder is listed in the Lifestyle Home category. In plain terms, the business is described as giant headband for your mattress that keeps bed sheets in place.

Better Bedder asked the Sharks for $150,000 for 10%, implying a valuation of about $1.5 million.

On the show, Better Bedder made a listed deal with Lori Greiner for $150,000 for 18%.

If treated as straight equity, the listed deal works out to about $833,333.333 implied valuation, down from the original $1.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Better Bedder After Shark Tank

Better Bedder accepted an on-air Shark Tank deal for $150,000 for 18%, then kept operating after the episode. (Better Bedder Shark Tank Update

Better Bedder lifetime was reported at about $2 million in sales. (Better Bedder Shark Tank Update

The company have yet to be on QVC because the company has been unable to maintain the inventory required for an appearance. (Better Bedder Shark Tank Update

The founder told a local news outlet "everyone sleeps on a mattress." The business gets an update segment in episode 1314. (Better Bedder Shark Tank Update

Better Bedder now uses www.getbetterbedder.com as its customer-facing site. (Better Bedder website

Sources

Sources used for this page: Shark Tank API pitches