Busy Baby Shark Tank Update

Busy Baby Shark Tank Pitch

Beth Fynbo appeared on Shark Tank Season 12, Episode 16, which aired on March 4, 2021, with silicone suction placemat for babies and toddlers with adjustable tethers for toys and teethers.

Busy Baby is listed in the Children category. In plain terms, the business is described as silicone suction placemat for babies and toddlers with adjustable tethers for toys and teethers.

Busy Baby asked the Sharks for $250,000 for 5%, implying a valuation of about $5 million.

The source data lists no completed on-air deal for Busy Baby.

This pitch is included as context for the more important question: what happened after Shark Tank.

Busy Baby After Shark Tank

Busy Baby left Shark Tank without a deal, but the show still drove a large sales burst. Follow-up coverage says the company sold 6,000 units in two days, more than a typical month and a half of sales at that point. (Busy Baby Shark Tank Update

By 2020, update coverage put Busy Baby sales around $1 million. The company also expanded beyond the original placemat with products such as a baby spoon and a smaller mat sized for high chairs. (Busy Baby Shark Tank Update

Busy Baby continues to sell through its own site, so the no-deal pitch still turned into a useful customer-acquisition moment for the brand. (Busy Baby website

Sources

Sources used for this page: Shark Tank API pitches