Simply Good Jars Shark Tank Update

Simply Good Jars Shark Tank Pitch

Jared Cannon appeared on Shark Tank Season 12, Episode 16, which aired on March 4, 2021, with high-quality, chef-made, ready to eat, salads in a jar.

Simply Good Jars is listed in the Food Beverage category. In plain terms, the business is described as high-quality, chef-made, ready to eat, salads in a jar.

Simply Good Jars asked the Sharks for $500,000 for 7%, implying a valuation of about $7.1 million.

On the show, Simply Good Jars made a listed deal with Mark Cuban and Lori Greiner for $500,000 for 10%.

If treated as straight equity, the listed deal works out to about $5 million implied valuation, down from the original $7.1 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Simply Good Jars After Shark Tank

Simply Good Jars accepted a Shark Tank deal, but follow-up coverage says the deal did not close after filming. The company kept pursuing its grab-and-go meal model anyway. (Simply Good Jars Shark Tank Update

By 2021, update coverage put annual revenue around $4 million. The company also opened a third Philadelphia-area facility and expanded distribution into 28 states. (Simply Good Jars Shark Tank Update

A Wawa partnership followed in early 2022, which is exactly the kind of convenience and fresh-food channel the jarred salad concept needed to move beyond novelty. (Simply Good Jars Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches