BootayBag Shark Tank Update

BootayBag Shark Tank Pitch

Elly Gheno appeared on Shark Tank Season 12, Episode 2, which aired on October 23, 2020, with Underwear subscription brand for women.

BootayBag is listed in the Clothing Fashion category. In plain terms, the business is described as Underwear subscription brand for women.

BootayBag asked the Sharks for $500,000 for 5%, implying a valuation of about $10 million.

On the show, BootayBag made a listed deal for $500,000 for 10%.

If treated as straight equity, the listed deal works out to about $5 million implied valuation, down from the original $10 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

BootayBag After Shark Tank

BootayBag accepted an on-air Shark Tank deal for $500,000 for 10%. Later reporting says the deal closed after filming. (BootayBag Shark Tank Update

By October 2023, BootayBag was reported at about $12 million in annual revenue. (BootayBag Shark Tank Update

As of October 2022, the founder has added bodysuits, dresses, corsets, shorts, and leggings to the line. (BootayBag Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches