GoOats Shark Tank Update

GoOats Shark Tank Pitch

Nahum Jeannot appeared on Shark Tank Season 12, Episode 2, which aired on October 23, 2020, with oatmeal in a ball.

GoOats is listed in the Food Beverage category. In plain terms, the business is described as oatmeal in a ball.

GoOats asked the Sharks for $150,000 for 10%, implying a valuation of about $1.5 million.

On the show, GoOats made a listed deal with Barbara Corcoran for $150,000 for 20%.

If treated as straight equity, the listed deal works out to about $750,000 implied valuation, down from the original $1.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

GoOats After Shark Tank

GoOats accepted an on-air Shark Tank deal for $150,000 for 20%. Later reporting says the deal did not close after filming. (Go Oats Shark Tank Update

As of November 2021, GoOats was reported at about $1.2 million in annual revenue. (Go Oats Shark Tank Update

As of July 2021, the products are in Costco, Whole Foods, Dawson's, Gelson's, Sprouts and Heinan's nationwide. (Go Oats Shark Tank Update

The company did re-start selling after Labor Day and introduced a new strawberry flavor. (Go Oats Shark Tank Update

GoOats now uses www.gooats.life as its customer-facing site. (GoOats website

Sources

Sources used for this page: Shark Tank API pitches