Pooch Paper Shark Tank Update

Pooch Paper Shark Tank Pitch

Tracy Rosensteel appeared on Shark Tank Season 12, Episode 2, which aired on October 23, 2020, with biodegradable, compostable, paper alternative to plastic dog waste bags.

Pooch Paper is listed in the PetProducts category. In plain terms, the business is described as biodegradable, compostable, paper alternative to plastic dog waste bags.

Pooch Paper asked the Sharks for $250,000 for 12%, implying a valuation of about $2.1 million.

On the show, Pooch Paper made a listed deal with Kevin O'Leary for $250,000 for $1 royalty in perpetuity.

This pitch is included as context for the more important question: what happened after Shark Tank.

Pooch Paper After Shark Tank

Pooch Paper accepted an on-air Shark Tank deal for $250,000 for $1 royalty in perpetuity, then kept operating after the episode. (Pooch Paper Shark Tank Update

Pooch Paper was reported at about $1 million in annual revenue. (Pooch Paper Shark Tank Update

The founder also is in over 1600 Target stores, 1700 PetSmart stores, Pet Supplies Plus and dozens of small, independent stores. (Pooch Paper Shark Tank Update

Since airing, The founder introduced a larger size because "poo poo happens." Tracy scored a deal with over 500 KOA Campgrounds to provide Pooch Paper dispensers in Pooch Paper's campgrounds in the US and Canada. (Pooch Paper Shark Tank Update

Pooch Paper now uses www.poochpaper.com as its customer-facing site. (Pooch Paper website

Sources

Sources used for this page: Shark Tank API pitches