OpulenceMD Beauty Shark Tank Update

OpulenceMD Beauty Shark Tank Pitch

Dr. Anika Goodwin Hilderbrand appeared on Shark Tank Season 12, Episode 20, which aired on April 9, 2021, with magnetic faux eyelashes.

OpulenceMD Beauty is listed in the Cosmetics Beauty category. In plain terms, the business is described as magnetic faux eyelashes.

OpulenceMD Beauty asked the Sharks for $75,000 for 5%, implying a valuation of about $1.5 million.

On the show, OpulenceMD Beauty made a listed deal for $100,000 for 20%.

If treated as straight equity, the listed deal works out to about $500,000 implied valuation, down from the original $1.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

OpulenceMD Beauty After Shark Tank

OpulenceMD Beauty accepted Kendra Scott's on-air offer, but follow-up coverage says the deal did not close after filming. (OpulenceMD Beauty Shark Tank Update

The company did a little over $1 million in sales in the year after the episode taped, showing that the Shark Tank exposure did create real demand for the magnetic lash brand. (OpulenceMD Beauty Shark Tank Update

By June 2023, Dr. Anika Goodwin announced that OpulenceMD Beauty would shut down to focus on other ventures. Glam also reported that the brand would be shuttered after selling through remaining inventory. (OpulenceMD Beauty Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches