Animated Lure Shark Tank Update

Animated Lure Shark Tank Pitch

Sobhan Kanaee and Kanz Kayfan appeared on Shark Tank Season 12, Episode 3, which aired on October 30, 2020, with rechargeable robotic lure.

Animated Lure is listed in the Fitness Outdoors category. In plain terms, the business is described as rechargeable robotic lure.

Animated Lure asked the Sharks for $325,000 for 10%, implying a valuation of about $3.3 million.

On the show, Animated Lure made a listed deal with Kevin O'Leary for $325,000 for 10% + royalty of $3 per unit until $1 million is repaid.

If treated as straight equity, the listed deal works out to about $3.3 million implied valuation, roughly the same implied valuation as the ask.

This pitch is included as context for the more important question: what happened after Shark Tank.

Animated Lure After Shark Tank

Animated Lure accepted an on-air offer from Kevin O'Leary, but later reporting says the deal did not close after filming. The robotic fishing lure continued selling for a while after the episode, even as copycat products appeared online. (Animated Lure Shark Tank Update

By July 2024, the company's website listed products as sold out and its Amazon store showed products as currently unavailable. Public social activity had also gone quiet, which weakened the case for calling it an active seller. (Animated Lure Shark Tank Update

The current status is best treated as unknown or dormant: the brand had post-show activity, but there is no clear public evidence of restocked inventory or active fulfillment now. (Animated Lure Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches