Fitfighter Shark Tank Update

Fitfighter Shark Tank Pitch

Sarah Apgar appeared on Shark Tank Season 12, Episode 5, which aired on November 12, 2020, with full body strength and resistance training tool made from recycled fire hose.

Fitfighter is listed in the Fitness Outdoors category. In plain terms, the business is described as full body strength and resistance training tool made from recycled fire hose.

Fitfighter asked the Sharks for $250,000 for 15%, implying a valuation of about $1.7 million.

On the show, Fitfighter made a listed deal for $250,000 for 25%.

If treated as straight equity, the listed deal works out to about $1 million implied valuation, down from the original $1.7 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Fitfighter After Shark Tank

Fitfighter accepted an on-air Shark Tank deal for $250,000 for 25%, then kept operating after the episode. (FitFighter Shark Tank Update

Fitfighter was reported at about $250,000 in sales. (FitFighter Shark Tank Update

In addition to the products formerly known as FitFighter, SloMo offers curriculum and training for first responders, schools, and individuals. (FitFighter Shark Tank Update

On June 6, 2022, the company raised $2.5 million in seed round investments. (FitFighter Shark Tank Update

Shortly thereafter, it rebranded to SloMo (short for the School of Loaded Movement). (FitFighter Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches