Brake Free Shark Tank Update

Brake Free Shark Tank Pitch

Henry Li and Alex Arkhangelskiy appeared on Shark Tank Season 12, Episode 8, which aired on December 10, 2020, with safety brake light attachment for motorcycle helmets.

Brake Free is listed in the Travel Auto category. In plain terms, the business is described as safety brake light attachment for motorcycle helmets.

Brake Free asked the Sharks for $200,000 for 10%, implying a valuation of about $2 million.

On the show, Brake Free made a listed deal with Mark Cuban and Robert Herjavec for $200,000 for 20%.

If treated as straight equity, the listed deal works out to about $1 million implied valuation, down from the original $2 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Brake Free After Shark Tank

Brake Free accepted the on-air offer from Mark Cuban, Lori Greiner, and Robert Herjavec. The company kept the core idea intact: a smart brake light that mounts to a motorcycle helmet and makes the rider more visible without wiring the bike. (Brake Free Shark Tank Update

The current storefront sells black and white USB-C versions of the Brake Free helmet light at $159.99, with the company positioning the product around visibility, fast installation, and no need for an app or motorcycle-specific wiring. (Brake Free website

Brake Free also claims a rider community of more than 55,000, which suggests the brand has continued as a specialized safety product rather than trying to become a broad motorcycle accessories marketplace. (Brake Free website

Sources

Sources used for this page: Shark Tank API pitches