ALL33 Shark Tank Update

ALL33 Shark Tank Pitch

Bing Howenstein appeared on Shark Tank Season 12, Episode 9, which aired on January 7, 2021, with innovative dynamic ergonomic office chair that keeps your vertebrae moving while you sit.

ALL33 is listed in the Lifestyle Home category. In plain terms, the business is described as innovative dynamic ergonomic office chair that keeps your vertebrae moving while you sit.

ALL33 asked the Sharks for $500,000 for 2.5%, implying a valuation of about $20 million.

The source data lists no completed on-air deal for ALL33.

This pitch is included as context for the more important question: what happened after Shark Tank.

ALL33 After Shark Tank

ALL33 left Shark Tank without a deal despite a celebrity-backed chair pitch and a high-end posture story. The company had attention, but the Sharks did not buy into the valuation or business case on air. (ALL33 Shark Tank Update

Follow-up coverage described a notable investor and promoter orbit that included Bruce Willis, Cindy Crawford, Tony Robbins, Evan Spiegel, and Tom Staggs, with annual revenue around $4 million by August 2022. (ALL33 Shark Tank Update

The company later shut down in November 2022, making ALL33 a good example of a Season 12 business that had real visibility and sales but still did not last. (ALL33 Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches