Shark Tank Pitch

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Electra Beverages Shark Tank Update

2m

Food Beverage

Pitch Overview
NameElectra Beverages
Main PresentersFran Harris
Order Shown in Episode1
Final DealOffer made from sharks

Electra Beverages Shark Tank Pitch

Fran Harris appeared on Shark Tank Season 12, Episode 9, which aired on January 7, 2021, with all-natural sports hydration drink.

Electra Beverages is listed in the Food Beverage category. In plain terms, the business is described as all-natural sports hydration drink.

Electra Beverages asked the Sharks for $350,000 for 20%, implying a valuation of about $1.8 million.

On the show, Electra Beverages made a listed deal with Barbara Corcoran for $100,000 cash + $250,000 line of credit for 30% contingent on securing partnership with influencer.

If treated as straight equity, the listed deal works out to about $333,333.333 implied valuation, down from the original $1.8 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Offers

Made ByLabelSharks Part of DealSummary
SharksDealBarbara Corcoran$100,000 cash + $250,000 line of credit for 30% contingent on securing partnership with influencer
CompanyOffered$350,000 for 20%

Updates in Shark Tank Episodes

Update SeasonUpdate Episode
No Episode Updates

Electra Beverages After Shark Tank

Electra Beverages accepted Barbara Corcoran's on-air offer, but follow-up coverage says the deal did not close after filming. (Electra Beverages Shark Tank Update ).
The drink did get some post-show retail traction: by February 2022, Fran Harris had placed Electra in 172 H-E-B supermarkets in Texas. (Electra Beverages Shark Tank Update ).
The current status is uncertain because the public trail after that retail push is thin. Without a clear active store or recent operating signal, Electra is better listed as unknown rather than confidently active. (Electra Beverages Shark Tank Update , Shark Tank Recap Electra update ).

Sources

Sources used for this page: Shark Tank API pitches , Shark Tank API episodes , sharktankblog.com , Shark Tank Recap .

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