Electra Beverages Shark Tank Update

Electra Beverages Shark Tank Pitch

Fran Harris appeared on Shark Tank Season 12, Episode 9, which aired on January 7, 2021, with all-natural sports hydration drink.

Electra Beverages is listed in the Food Beverage category. In plain terms, the business is described as all-natural sports hydration drink.

Electra Beverages asked the Sharks for $350,000 for 20%, implying a valuation of about $1.8 million.

On the show, Electra Beverages made a listed deal with Barbara Corcoran for $100,000 cash + $250,000 line of credit for 30% contingent on securing partnership with influencer.

If treated as straight equity, the listed deal works out to about $333,333.333 implied valuation, down from the original $1.8 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Electra Beverages After Shark Tank

Electra Beverages accepted Barbara Corcoran's on-air offer, but follow-up coverage says the deal did not close after filming. (Electra Beverages Shark Tank Update

The drink did get some post-show retail traction: by February 2022, Fran Harris had placed Electra in 172 H-E-B supermarkets in Texas. (Electra Beverages Shark Tank Update

The current status is uncertain because the public trail after that retail push is thin. Without a clear active store or recent operating signal, Electra is better listed as unknown rather than confidently active. (Electra Beverages Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches