Must Love Shark Tank Update

Must Love Shark Tank Pitch

Hanna Wong and Molly Cha appeared on Shark Tank Season 13, Episode 11, which aired on January 13, 2022, with plant based sprinkles and other indulgents’.

Must Love is listed in the Food Beverage category. In plain terms, the business is described as plant based sprinkles and other indulgents’.

Must Love asked the Sharks for $600,000 for 7.5%, implying a valuation of about $8 million.

The source data lists no completed on-air deal for Must Love.

This pitch is included as context for the more important question: what happened after Shark Tank.

Must Love After Shark Tank

Must Love left Shark Tank without a deal, so the plant-based ice cream brand had to keep proving itself through retailers rather than Shark backing. (Must Love Shark Tank Update

Follow-up coverage said Must Love products were available at Sprouts and Winn-Dixie, with additional Costco distribution also rolling out. (Must Love Shark Tank Update

Public revenue figures are limited, but the retail placements make the post-show story more about grocery execution than a one-night ecommerce spike. (Must Love Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches