Ade and Ayo Shark Tank Update

Ade and Ayo Shark Tank Pitch

Temidayo and Abisola Adedokun appeared on Shark Tank Season 13, Episode 15, which aired on March 10, 2022, with children’s African print apparel made from organic cotton.

Ade and Ayo is listed in the Clothing Fashion category. In plain terms, the business is described as children’s African print apparel made from organic cotton.

Ade and Ayo asked the Sharks for $175,000 for 10%, implying a valuation of about $1.8 million.

On the show, Ade and Ayo made a listed deal with Barbara Corcoran for $200,000 for 30% + $500,000 credit line.

If treated as straight equity, the listed deal works out to about $666,666.667 implied valuation, down from the original $1.8 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Ade and Ayo After Shark Tank

Ade and Ayo accepted an on-air offer built around both investment capital and a credit line, which addressed the inventory challenge for its African-inspired children's clothing. (Ade and Ayo Shark Tank Update

After taping, the company raised prices modestly, moving some products from around $20 into the $22.50 to $25 range. (Ade and Ayo Shark Tank Update

Follow-up detail is lighter than for Season 13's bigger breakouts, but Ade and Ayo kept the brand focused on culturally specific children's apparel rather than a broad pivot. (Ade and Ayo Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches