Behave Shark Tank Update

Behave Shark Tank Pitch

Athena Kasvikas appeared on Shark Tank Season 13, Episode 15, which aired on March 10, 2022, with wire-free lingerie made for bigger busts.

Behave is listed in the Clothing Fashion category. In plain terms, the business is described as wire-free lingerie made for bigger busts.

Behave asked the Sharks for $150,000 for 15%, implying a valuation of about $1 million.

On the show, Behave made a listed deal with Kevin O'Leary for $150,000 for 20%.

If treated as straight equity, the listed deal works out to about $750,000 implied valuation, down from the original $1 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Behave After Shark Tank

Behave accepted an on-air Shark Tank deal for $150,000 for 20%. Later follow-up coverage says the deal closed. (Behave Bras Shark Tank Update

As of August 2023, Behave was reported at about $1 million in annual revenue. (Behave Bras Shark Tank Update

Athena appears fairly regularly on QVC hawking her bras. (Behave Bras Shark Tank Update

The founder also added panties to her line. (Behave Bras Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches