The Dirty Cookie Shark Tank Update

The Dirty Cookie Shark Tank Pitch

Shahira Marei appeared on Shark Tank Season 13, Episode 19, which aired on April 8, 2022, with memorable edible dessert gifts.

The Dirty Cookie is listed in the Food Beverage category. In plain terms, the business is described as memorable edible dessert gifts.

The Dirty Cookie asked the Sharks for $500,000 for 5%, implying a valuation of about $10 million.

On the show, The Dirty Cookie made a listed deal with Robert Herjavec for $500,000 for 25% which reduces to 15% upon hitting $5 Million in revenue in 2022.

If treated as straight equity, the listed deal works out to about $2 million implied valuation, down from the original $10 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

The Dirty Cookie After Shark Tank

The Dirty Cookie accepted Robert Herjavec's on-air offer for $500,000 for 25%, with the equity dropping to 15% if the company hit the agreed revenue target. Early follow-up coverage said the deal had not yet closed by the first rerun. (The Dirty Cookie Shark Tank Update

After Shark Tank, Dirty Cookie leaned into its cookie shot glasses, stuffed cookies, gift boxes, and corporate/event gifting. The company also had a promotional partnership with Nuts N More for stuffed cookie fillings. (The Dirty Cookie Shark Tank Update

The brand continues to sell through DirtyCookie.com, so the useful current read is an active gifting and dessert company with no verified public update that the Robert deal became the long-term ownership story. (The Dirty Cookie Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches