Chill-N-Reel Shark Tank Update

Chill-N-Reel Shark Tank Pitch

Jake Rutledge and Chase Terell appeared on Shark Tank Season 13, Episode 23, which aired on May 13, 2022, with A koozie that doubles as a fishing reel so you don't have to put your beer down while reeling in the fish..

Chill-N-Reel is listed in the Accessories Gadgets category. In plain terms, the business is described as A koozie that doubles as a fishing reel so you don't have to put your beer down while reeling in the fish..

Chill-N-Reel asked the Sharks for $300,000 for 10%, implying a valuation of about $3 million.

The source data lists no completed on-air deal for Chill-N-Reel.

This pitch is included as context for the more important question: what happened after Shark Tank.

Chill-N-Reel After Shark Tank

Chill-N-Reel left Shark Tank without a deal, but the can-cooler fishing reel kept selling as a novelty outdoor product. (Chill n Reel Shark Tank Update

Follow-up coverage put sales around $350,000 and later reported that the product was selling more than 100 units per month on Amazon as of April 2024. (Chill n Reel Shark Tank Update

The current Chill-N-Reel site is active and still markets the product as a Shark Tank-featured, made-in-the-USA fishing can cooler. (Chill n Reel Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches