Stryx Cosmetics Shark Tank Update

Stryx Cosmetics Shark Tank Pitch

Jon Shanahan and Devir Kaham appeared on Shark Tank Season 13, Episode 23, which aired on May 13, 2022, with First line of cosmetics for men. A concealer tool for covering up unsightly zits.

Stryx Cosmetics is listed in the Cosmetics Beauty category. In plain terms, the business is described as First line of cosmetics for men. A concealer tool for covering up unsightly zits.

Stryx Cosmetics asked the Sharks for $600,000 for 5%, implying a valuation of about $12 million.

On the show, Stryx Cosmetics made a listed deal with Robert Herjavec for $600,000 for 10%.

If treated as straight equity, the listed deal works out to about $6 million implied valuation, down from the original $12 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Stryx Cosmetics After Shark Tank

Stryx accepted Robert Herjavec's on-air offer, but follow-up coverage says the deal did not close. The company kept building its men's cosmetics and skincare brand after the episode. (Stryx Shark Tank Update

By November 2022, Stryx products were no longer in CVS, but the brand had moved into Target and Urban Outfitters, with 2022 revenue expected around $1.5 million. (Stryx Shark Tank Update

In 2023, Foundry acquired Stryx. Beauty Independent later described Stryx as part of Foundry's men's personal-care portfolio, and the Stryx storefront remains active, so the company is best marked acquired and active. (Stryx Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches