Magic 5 Shark Tank Update

Magic 5 Shark Tank Pitch

Bo Haaber and Rasmuc Barfred appeared on Shark Tank Season 13, Episode 4, which aired on October 29, 2021, with AI-based custom fitted swimming goggles.

Magic 5 is listed in the Fitness Outdoors category. In plain terms, the business is described as AI-based custom fitted swimming goggles.

Magic 5 asked the Sharks for $500,000 for 2.5%, implying a valuation of about $20 million.

On the show, Magic 5 made a listed deal with Robert Herjavec for $1,000,000 for 6.5%.

If treated as straight equity, the listed deal works out to about $15.4 million implied valuation, down from the original $20 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Magic 5 After Shark Tank

Magic 5 accepted a $1 million on-air offer for custom-fit swim goggles, then kept adding proof points around sales, partnerships, and product development. (The Magic 5 Shark Tank Update – Is This the Future of Swim?

By August 2022, follow-up coverage put sales around $2.6 million; later updates also cited a $15 million valuation and an Oceanman partnership for open-water swimmers. (The Magic 5 Shark Tank Update – Is This the Future of Swim?

The company also used Kickstarter to pre-sell a custom-fit Oculus Interface product, showing that the scanning-and-fit idea was not limited to swimming goggles. (The Magic 5 Shark Tank Update – Is This the Future of Swim?

Sources

Sources used for this page: Shark Tank API pitches