Youthforia Shark Tank Update

Youthforia Shark Tank Pitch

Fiona Co Chan appeared on Shark Tank Season 14, Episode 15, which aired on March 3, 2023, with A makeup brand built around skin-friendly color cosmetics, including a viral color-changing blush oil positioned as makeup safe enough to sleep in..

Youthforia is listed in the Cosmetics Beauty category. In plain terms, the business is described as A makeup brand built around skin-friendly color cosmetics, including a viral color-changing blush oil positioned as makeup safe enough to sleep in..

Youthforia asked the Sharks for $400,000 for 5%, implying a valuation of about $8 million.

On the show, Youthforia made a listed deal with Mark Cuban for $400,000 for 8%.

If treated as straight equity, the listed deal works out to about $5 million implied valuation, down from the original $8 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Youthforia After Shark Tank

Youthforia accepted an on-air Shark Tank deal for $400,000 for 8%; later updates kept the business active but did not clearly confirm a closed deal. (Youthforia Shark Tank Update

By November, 2023, Youthforia had reached about $9 million in lifetime sales. (Youthforia Shark Tank Update

In April, 2023 - about a month after the episode aired, Fiona closed a seed funding round led by True Beauty Ventures, Willow Growth Partners and Mark Cuban. (Youthforia Shark Tank Update

the founder did get into all 525 Ulta stores, JC Penny, BeautyBay, Revolve and Credo Beauty. (Youthforia Shark Tank Update

Later that month, the company introduced darker shades that Tik Toker Golloria George called "tar" and "black face paint" in a video that got over 24 million views. (Youthforia Shark Tank Update

Youthforia remains active online through youthforia.co, where customers can find the current product line. (Youthforia website

Sources

Sources used for this page: Shark Tank API pitches