FLATED Shark Tank Update

FLATED Shark Tank Pitch

Ken Hoeve, Monique Keefer, and Ryan Guay appeared on Shark Tank Season 14, Episode 16, which aired on March 10, 2023, with FLATED specializes in making innovative and high-quality, drop-stitch inflatable automotive accessories. Founded in 2020 by outdoor gear and stand-up paddle board industry experts, the brand has become known for inventing the world's first inflatable truck topper and inflatable rooftop cargo carrier..

FLATED is listed in the Travel Auto category. In plain terms, the business is described as FLATED specializes in making innovative and high-quality, drop-stitch inflatable automotive accessories. Founded in 2020 by outdoor gear and stand-up paddle board industry experts, the brand has become known for inventing the world's first inflatable truck topper and inflatable rooftop cargo carrier..

FLATED asked the Sharks for $350,000 for 5%, implying a valuation of about $7 million.

On the show, FLATED made a listed deal with Daymond John for $350,000 for 8% of every unit sold until he recoups his money, then the royalty is reduced to 5% of each unit sold in perpetuity..

This pitch is included as context for the more important question: what happened after Shark Tank.

FLATED After Shark Tank

FLATED accepted Daymond John's royalty-style offer for inflatable automotive accessories, and later Shark Tank Blog coverage said the company indicated the deal had closed by July 2023. (Flated Shark Tank Update

After the episode, FLATED leaned into in-person touch-to-trust events and introduced a fourth-generation inflatable air topper in May 2023. (Flated Shark Tank Update

FLATED products later reached All American Truck and SUV Accessory Centers plus independent dealers, while the current site sells inflatable toppers, cargo carriers, and related vehicle gear. (Flated Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches