Tones of Melanin Shark Tank Update

Tones of Melanin Shark Tank Pitch

Ashley Jones appeared on Shark Tank Season 14, Episode 22, which aired on May 19, 2023, with Tones of Melanin's mission is to design apparel that represents Historically Black Colleges and Universities. Through Tones of Melanin we hope to inspire the next generation to attend HBCUs..

Tones of Melanin is listed in the Clothing Fashion category. In plain terms, the business is described as Tones of Melanin's mission is to design apparel that represents Historically Black Colleges and Universities. Through Tones of Melanin we hope to inspire the next generation to attend HBCUs..

Tones of Melanin asked the Sharks for $300,000 for 15%, implying a valuation of about $2 million.

On the show, Tones of Melanin made a listed deal with Mark Cuban for $300,000 for 12%.

If treated as straight equity, the listed deal works out to about $2.5 million implied valuation, up from the original $2 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Tones of Melanin After Shark Tank

Tones of Melanin accepted an on-air Shark Tank deal for $300,000 for 12%, and later update coverage says the deal closed. (Tones of Melanin Shark Tank Update

After the episode aired, the company saw a huge uptick in online orders. (Tones of Melanin Shark Tank Update

The first rerun of this episode in July, 2023 is just 2 months after the episode aired. (Tones of Melanin Shark Tank Update

The company is getting ready for the fall school season and is offering custom homecoming clothing for order. (Tones of Melanin Shark Tank Update

Tones of Melanin remains active online through tonesofmelanin.com, where customers can find the current product line. (Tones of Melanin website

Sources

Sources used for this page: Shark Tank API pitches