Action Glow Shark Tank Update

Action Glow Shark Tank Pitch

Garret Porter and Dakota Porter appeared on Shark Tank Season 14, Episode 7, which aired on November 18, 2022, with LED lighting accessories for snow, water, and land sports.

Action Glow is listed in the Fitness Outdoors category. In plain terms, the business is described as LED lighting accessories for snow, water, and land sports.

Action Glow asked the Sharks for $200,000 for 15%, implying a valuation of about $1.3 million.

On the show, Action Glow made a listed deal with Robert Herjavec for $200,000 for 30%.

If treated as straight equity, the listed deal works out to about $666,666.667 implied valuation, down from the original $1.3 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Action Glow After Shark Tank

Action Glow accepted Robert Herjavec's $200,000 offer for 30% on air, giving the Porter brothers a televised partner for LED lighting kits made for boards, bikes, kayaks, and other sports gear. (ActionGlow LED Sporting Lights Update | Shark Tank Season 14

Before the episode, Action Glow already had patented attachment technology, years of sales history, and exposure from Red Bull, Jeep, and ABC's The Ultimate Surfer. The Shark Tank appearance added national consumer attention to that existing niche. (Action Glow

Action Glow remains active online, and later recap coverage says the company continued selling static light kits while exploring a multicolor ActionGlow2 version. (ActionGlow LED Sporting Lights Update | Shark Tank Season 14

Sources

Sources used for this page: Shark Tank API pitches